Category: BBA/BBS NOTES

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A new product progresses through a sequence of stages from introduction to growth, maturity, and decline. This sequence is known as the product life cycle and is associated with changes in the marketing situation, thus impacting the marketing strategy and the marketing mix. The product revenue and profits can be plotted as a function of…

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The functions of a business may be primarily divided into two types called production and marketing. These two functions are mutually dependent. image source: globalbusinesscafe.com/wp-content/uploads/GBC-Business-Development-May-15-2014.jpg Besides the two primary functions, there are a number of assisting functions like accounting, advertisement, financing, staffing, directing and research and development. All these functions of the business can be…

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Product Development Process 1. Need Identification-idea created it needs to know whether it can fulfill the customer needs. 2. Advanced Product Planning/feasibility study-Market Analysis creating alternatives concepts of products , Clarifying operational requirements, design criteria and priorities and estimating logistics requirement for producing and distributing the product for the market.

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Introduction The very essence of any business is to cater needs of customer by providing services and goods, and in process create value for customers and solve their problems. Production and operations management talks about applying business organization and management concepts in creation of goods and services. Production Production is a scientific process which involves…

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Marketing Environment The term Marketing Environment refers to the forces and factors that affects the organisation ability to built and maintain good relationship with its customers. Marketing environment surrounds the organisation and it impacts upon the organisation. Marketers have to interact with internal and external people at micro and macro level and builds internal and…

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Introduction In today’s world of marketing, everywhere you go you are being marketed to in one form or another. Marketing is with you each second of your walking life. From morning to night you are exposed to thousands of marketing messages everyday. Marketing is something that affects you even though you may not necessarily be…

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Definition of Marketing According to American Marketing Association, “Marketing is an organisational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organisation and its stakeholders.” Definition of Management According to Harold Koontz, “Management is the art of getting things done through…

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Introduction Well said by Heraclitus – “The only thing that is constant is change.” We are experiencing change in our daily life and at marketplace too. Customer needs, wants, expectations are changing more rapidly; customers are increasingly demanding better quality and reliability in products and services; new products and services are coming to market more…

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Introduction to Green Marketing The negative impact of human activities over environment is a matter of concern today. Governments all over the world making efforts to minimise human impact on environment. Today our society is more concerned with the natural environment. Understanding the society’s new concerns businesses have begun to modify their behaviour and have…

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Introduction The activities of marketers both reflect and shape the world we live in. Every year new products and services are launched and some of them succeeds on an unprecedented scale. As in the case of Apple’s iPod, iPhone, and also iPad. They all are great inventions and highly successful in market. According to marketing…

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Domain Name Servers (DNS) are the Internet’s equivalent of a phone book. They maintain a directory of domain names and translate them to Internet Protocol (IP) addresses. This is necessary because, although domain names are easy for people to remember, computers or machines, access websites based on IP addresses. Information from all the domain name…

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When you are surfing the internet, a lot of information is being exchanged between the web host and the device being used to surf the internet. This type of information can always be easily breached by hackers, especially if it involves online transactions and this has always been a major issue when dealing with the…

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Objectives of Monetary Policy:        The monetary policy in developed economies has to serve the function of stabilization and maintaining proper equilibrium in the economic system. But in case of underdeveloped countries, the monetary policy has to be more dynamic so as to meet the requirements of an expanding economy by creating suitable…

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Chapter 1 – Introduction to Human Resource Management (HRM)   Introduction to Human Resources Management   As we know that the principal resources of an organization is the people. Without which no organization can born and run. Thus people are that resources of organization through which all activities are done to achieve the organizational objectives….

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Marketing planning. Outline the steps involved in marketing planning process. Marketing is a process of developing and implementing plans to identify and satisfy customer needs and wants with the objective of customer satisfaction and profits making. The main elements of marketing planning are – market research to identify and anticipate customer needs and wants; and planning…

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Concept And Meaning Of Training The next phase of employment program begins with the arrangement of training needs after the newly appointed employees have entered into the organization. The candidates placed on the job need training to perform their duties and responsibilities effectively and efficiently. The workers must be trained in order to operate machines,…